Although AmazonSmile does perform some marketing for its program, it is essential that your nonprofit also market it.
Need to advertise: You will need to advertise AmazonSmile on your website and social channels to make it worthwhile.In other words, your organization will not be able to add that donor to your database or send a thank you. This eliminates a huge source of information that could make it easier for nonprofits to access new opportunities for donations. You cannot access any personal data about your donors: Charities are unable to access donor data through AmazonSmile.Fundraisers might worry that their previously engaged donors will not donate directly to their favorite causes. By feeling like they have already "contributed" through their purchase, your supporters may think they don't have to do anything else to support you. Can dampen consumer giving habits: Some nonprofit experts speculate that using AmazonSmile will dampen consumers' personal (and much more substantial) giving habits, meaning.Only the site's ease of use and massive audience counteract this drawback. The donations are small: For many charities, AmazonSmile's 0.5% of eligible purchases may seem negligible.
The AmazonSmile platform has millions of users a month, making it one of the largest platforms for nonprofits to access passively. It also remembers each consumer's chosen charity, automatically collecting donations as the consumer shops. AmazonSmile offers passive, long-term donations: AmazonSmile offers donations based on already engaged consumers.If your supporters are already on Amazon, why not register so you can receive any donations that come along? Most of your supporters shop on Amazon: Even for small charities, this fact is persuasive.AmazonSmile for some charities is an easy way to bring in more funds. After that, it takes precious little to keep it going. It's easy to set up: As long as you are a 501(c)(3) charity, it's easy to get set up for AmazonSmile.Some charities bring in quite a lot of money in this way. It can be lucrative for the right organizations: For large organizations with millions of supporters, AmazonSmile donations can add up even though individually they are small.
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